Monday, February 21, 2011

Tissue Is Not Enough

Germs cause sickness. The more germs spread, the more sickness spreads.
In this season of on-and-off rain showers, the effects of germs are easy to see everywhere. And children are taking the brunt of it because their immune systems are not as strong as adults’, making them more susceptible to contagious diseases like colds, cough and flu.

To put a stop to the continuous attack of germs on children, frequent and proper hand washing must become a national habit. But here is where the problem lies. Despite the public’s knowledge of the benefits of hand washing, very few actually take the time to do it. Majority is convinced that covering their mouths with a tissue is enough to stop germs but the truth is, the only way to stop them is to kill them.

Safeguard wants to help champion hand washing and its benefits by convincing Filipinos to stop grabbing just tissues and instead start grabbing hand soap. One of its most recent efforts to forward this cause was the creation of a fictitious tissue brand called Sneeze n Sniffles.

Sneeze n Sniffles look like ordinary boxes of tissue but once opened, they reveal faces of different kids printed on each tissue. The headline simply reads: This won’t stop germs from reaching him/her. The boxes have been handed out at select places for free since December and will be a continuing effort until the end of February.

The hope for this effort is to get more and more Filipinos to start a hand washing habit and therefore stop Filipino children from being attacked by germs and sickness.

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